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The Importance of Market Research

It might be tempting for many businesses to overlook the importance of market research, especially since it can often seem like a complex and expensive task. However, it has been repeatedly proven that the companies that use market research to understand their competitors, consumers and market trends are more successful.

Author - Jenna Hole

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Market Research Wars: Surveys vs Interviews

Market research has continually been proved as an integral way to understand your market, customers and to keep ahead of the game. However, there are many different methods by which market research could be carried out.

Author - Jenna Hole

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Creating the Perfect Survey

So, you’ve decided to create a survey. This is a great choice for kicking off your market research as you will be gaining valuable
insight into both your target market and consumer demographics.

Author - Jenna Hole

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Survey Data and Changing The World

The majority of the public has at some point in their life completed a survey. That could range from something small and meaningless on social media to a grievously long interrogation they had to plough through in order to enter a raffle for a holiday for two.

Author - Jenna Hole

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