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Author: Jenna Hole

So, you’ve decided to create a survey.


This is a great choice for kicking off your market research as you will be gaining valuable insight into both your target market and consumer demographics. By using surveys, you have the ability to ask specific questions that will derive a particular set of answers that can impact the way a business or service operates. The information gathered from these surveys can enable businesses to stay ahead in the market and boost future sales.

The next step is figuring out how to compose this survey to yield the most accurate and useful data possible. The survey should have a main goal or question that it is gathering information to answer, and this is why it is so important to make sure we write the correct questions in the right way. The questions that make up your survey should be structured carefully to avoid confusion and strategically planned to obtain the most accurate information that enables you to make strategic business decisions. By asking the right questions, with the right amount of detail, we are able to compose well written survey questions that enable us to find the answers we are looking for… whether we like them or not!

Writing notes with pen and paper

ROMA surveys offer an easy to use platform for you to create the perfect survey and get the information you need to expand your business. ROMA Surveys have a survey length of 2 minutes allowing customers to gain the answers they want efficiently. Meanwhile, users can fill out surveys in a short amount of time meaning they can earn up to £5 a day in just 10 minutes. A win for everyone!

To give you a head start, ROMA Surveys have created a short but sweet guide on how to write the perfect survey!  

1. Be clear and precise.

Don’t use over-complicated words or phrases that may confuse a user. After all, you want all users to be able to understand and answer the questions you have provided them with. If someone can’t understand a question, are they really going to try and use up their time to answer it? By using everyday language and words with clear meanings you will get accurate information from your test subject.

Don't use over-complicated words or phrases that may confuse a user.

2.     Make the Questions Easy

Be sure not to overcomplicate questions that will bore a user. One common mistake is writing the questions in an interview style with scenarios that could produce a thousand different answers. If you are going to go down this route, make sure to keep the scenarios as short and tot he point as possible.


3.     Don’t overlap options

Although you may think this is an obvious point, this issue has been known to crop uptime and time again. Having multiple choice options can enable the process of overlapping to occur, which leads to users becoming confused and potentially picking the ‘incorrect’ option and leaving you with meaningless and arbitrary data


4.     Focus on asking closed questions

By asking closed questions, answers will remain precise and accurate whilst users are able to assertively choose the answer that best reflects their opinion-providing customers with the most logical and easy to use options.

Sign up now to ROMA Surveys to write your survey now